Lead Generation Pitfalls and Strategies

September 28, 2009 | Posted by admin

Leads: The lifeblood of commerce

Leads are the lifeblood of many business models. If you are going through a secondary party they can be expensive and a waste of money. Depending on the way the leads were obtained they may at best be generally relevant and at worse fraudulent in all aspects. Add the time and cost involved with contacting a bad lead list and not only have you wasted your money twice you have also lost time.

Many businesses tired of losing money on bad leads resort to developing their prospects in house. If done right in house lead generation is cheaper, saves time, and makes you money.

There are several different methods that can be employed to generate leads in house. Today we will focus on the Lead Generation landing page. A lead generation page differs from a sales page simply by the focus of obtaining user information rather than selling a product. In order to obtain the user information a free gift of value is offered in the form of reports, newsletters, cd, or limited membership to a site.

It is important to have clearly defined goals about what type of customer information is needed and what they user will comfortable divulging. Too much information requested where an email address is appropriate may turn off the user and drive away the conversion. On the other hand too little information and the lead may be worthless or require more time to convert into a meaningful transaction. Understanding and testing the comfort level of the user about information is important. Modify your information request to the simplest format as possible to ensure maximum conversion and retention.

The money you save by generating your own leads may be used to increase traffic to your lead generation page using, links, banners, and pay per click.

There are many ways to build your own lead generation pages, or locate a landing page provider where you can have pages utilize existing lead generation pages.

Categories: Featured | Tags: landing pages, lead generation strategies, leads, services | 1 Comment »

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